12 Ways to Make Money on YouTube — Even With a Small Audience

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Some of the links on this site are affiliate links, meaning I may earn a small commission if you click and make a purchase. I only recommend products and services I personally use, love, and believe add value to my readers — including trusted partners like Hostinger and Amazon.
This helps support the maintenance of The Vintage Mindset so I can continue creating free content that inspires and uplifts women navigating their second act.

Have you ever thought, “I’m too late to start on YouTube”? Think again. Whether you’re 25 or 55, there’s never been a better time to share videos that inspire, teach, and connect. The best part? You don’t need a million subscribers to start earning — just consistency, heart, and a smart plan.

In fact, here are 12 real ways to make money on YouTube — even if your audience is small, loyal, and growing one video at a time.

1. Affiliate Marketing

Affiliate links are one of the simplest ways to earn, no matter your channel size. To begin, share the products you already love — your favorite camera, ring light, planner, or skincare — and earn a small commission when viewers purchase through your links.

For example: “I film using this ring light from Amazon and host my website on Hostinger — both affordable tools that make creating content easier.”

Whenever you mention a favorite product, add your Amazon affiliate link right after the product name. In the same way, when you talk about your website or blog, include your Hostinger referral link to help others start their own site easily.

2. Digital Products

Create something once and sell it forever — eBooks, printable journals, or checklists that match your niche. For instance, a “Morning Reset Journal” for women over 50. Additionally, add your digital shop link (Payhip, Etsy, or Gumroad) in your video descriptions and pin it in your comments.

3. Channel Memberships

Offer exclusive perks like behind-the-scenes videos, devotionals, or live chats. As an idea, “Coffee & Conversation Fridays” for members. Also, include your join link in your video description and mention it at the end of your videos.

4. Brand Collaborations

Small creators often have stronger engagement, which brands love. For example, a local boutique might send you outfits to feature in “Everyday Style After 50.” Therefore, add a “Work With Me” page to your website hosted on Hostinger so brands can reach you easily.

5. Sell Your Own Merchandise

Use print-on-demand platforms to sell mugs, tote bags, or t-shirts with uplifting quotes. For example: “Still Learning, Always Growing.” Link your store (Printful or Shopify) in your video descriptions or under your YouTube banner.

6. Sponsored Videos

Even with a few hundred views, small sponsors might partner with you if your audience aligns with their brand. For example, a wellness company could pay you to share your relaxation routine. To appear more professional, host your media kit on Hostinger for a clean, professional look.

7. YouTube Shorts Bonus or Ad Revenue

Short, punchy videos (under 60 seconds) can earn from ads or YouTube’s Shorts Fund. Meanwhile, try daily gratitude tips, faith reflections, or mini motivation clips — perfect for busy viewers who crave inspiration.

8. Coaching or Consulting

Turn your experience into income through coaching. For instance, “Confidence on Camera” sessions or “Starting YouTube After 50.” After that, add your booking link (Calendly or Ko-fi) to your video descriptions.

9. Online Courses or Workshops

Teach what you know best — how to start a YouTube channel, organize your day, or build confidence online. Specifically, create a course page on Hostinger titled “YouTube Basics for Beginners Over 50” for a seamless and elegant setup.

10. Crowdfunding or Donations

Invite viewers to support your content through small donations. For instance, “If you find this helpful, you can support me on Ko-fi!” Finally, add your Ko-fi or Buy Me a Coffee link at the end of your video or in your channel banner.

11. Repurpose or License Your Content

You can license your video clips or background footage to stock platforms. Your video or image content — for example, a cozy autumn scene or travel clip — could be licensed to brands or wellness platforms that align with your niche.

12. Add a Blog or Website

Don’t rely solely on YouTube. Instead, expand your reach with a blog – it helps new viewers discover you through Google and lets you share affiliate links freely. For instance, write “My Favorite Amazon Tools for YouTube Creators Over 50” and embed your videos there. Additionally, consider building your blog on Hostinger, as it is an affordable and fast option that is well-suited for beginners like me.

If you’d like to explore some of the digital tools and products I’ve created, visit The Vintage Mindset shop for journals, printable guides, and faith-inspired resources.

Final Thought

You don’t need a viral video to make money — you need a connection. People follow authenticity, not perfection. When viewers trust you, they’ll support your journey — whether that means buying your planner, clicking your affiliate links, or joining your membership.

It’s never too late to build something new. Whether you’re filming from your kitchen table or your cozy garden corner, you’re proof that creativity has no expiration date. Start today — your YouTube channel could be the beginning of a whole new chapter after 50.